Keep Brazos Beautiful (KBB)

J. Brooke Arellano serves as Executive Director of Keep Brazos Beautiful (KBB), where she leads regional efforts to advance community engagement, volunteerism, and environmental impact across the Brazos Valley. She focuses on turning community pride into action-oriented partnerships that support litter prevention, beautification, and environmental education. Under her leadership, KBB has strengthened collaboration with municipalities, Texas A&M University, schools, businesses, and civic organizations, creating opportunities for meaningful engagement beyond traditional sponsorships. These partnerships mobilize thousands of volunteers annually and drive measurable improvements in public space stewardship, litter reduction, and environmental awareness. Brooke is recognized for a results-driven leadership style that blends operational effectiveness with strong community connection. She brings a multidisciplinary background in nonprofit leadership, education, arts management, and organizational operations, supported by degrees in music, business administration (MBA), and educational administration. Her commitment to the region extends beyond her professional role. She is an active member of the Brazos Valley Chorale and a participant in the Leadership Brazos Academy, reflecting her ongoing investment in regional collaboration and civic leadership.